The Impact of Streaming Media on Business
In the time since streaming media first made the scene, it has been
used in a variety of ways to benefit businesses. Some of these include
the following: streaming stock market reports online, advertising for
e-commerce, conferences and conference highlights, virtual facilities
tours, streaming audio for samples of CD’s, streaming video for live web
casts of television stations, and distance learning for Universities.
First, many companies are streaming their stock reports like
TENFORE.com. This can be a real helpful tool because it provides their
customers with financial market and business information, in real-time,
24 hours a day. Distribution and access to the information is
obtainable through an assortment of different ways. The use of satellite
technology is still the most used because of its reliability. Also,
this technology is very capable of broadcasting great volumes of
real-time data.
Next is the area of advertising. Many advertisers are starting to use
streaming media as means to reach people for their product. Real
Networks, as well as 800.com contracted Millward Brown Interactive, a
noted on-line brand research company, to conduct an impact study of an
800.com streaming media add. The study was conducted March 29th through
March 31, 1999. They found that overall, people responded well to the
ads, and watched them all the way through for the most part. This
creates a positive brand attitude. One negative statement, however,
included the ads promising a deal too good to be true.
The Internet has emerged as the top medium for business communications.
With this in mind, it is no wonder that they have begun video
conferencing over the Internet. This means that organizations can
deliver messages to more than one audience, at different locations, 24
hours a day. Conferencing also lowers cost while driving commerce, thus
creating profit.
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